The Adiyogi statue is a 34-meter-tall (112 ft) statue of the Indian deity, Shiva, with white Thirunamam at Coimbatore in the Indian state of Tamil Nadu, which has been recognized by the Guinness World Records as the "Largest Bust Sculpture” in the world. Adiyogi was inaugurated on 24 February 2017 by the Prime Minister of India, Narendra Modi, on the occasion of Maha Shivaratri – a Hindu festival celebrated annually as the marriage of Lord Shiva with Maa Parvati. The Indian Ministry of Tourism has included the statue as a consecration destination in its official Incredible India campaign.